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YRI concept
YRI concept
YRI concept
photography, art direction
photography, art direction
/2025
/2025
the brief
YRI Concept is a slow-fashion brand creating clothing from organic bamboo fabrics, produced in Portugal and designed to naturally adapt to the body.
YRI Concept is a slow-fashion brand creating clothing from organic bamboo fabrics, produced in Portugal and designed to naturally adapt to the body.
the approach
Rather than treating the pieces as products to be displayed, I approached the shoot as a visual story around the body, movement and material.
Rather than treating the pieces as products to be displayed, I approached the shoot as a visual story around the body, movement and material.
the outcome
A visual library built to bring YRI's identity to life across digital platforms.
A visual library built to bring YRI's identity to life across digital platforms.
